When Google+ launched in 2011, the question on everyone’s mind was whether there was the need for yet another social media platform. With the likes of Facebook, Twitter and LinkedIn, between them offering outlets for personal and professional networking and content sharing, Google+ was always going to struggle to prove its place on the block.

Almost 4 years later Google+ is flourishing and boasts an active usership of over 340million, a statistic rivalled only by Facebook.

It seems what many failed to appreciate at the beginning was this platform’s beautifully designed content sharing function, and in addition, the ability to share your content with just about anyone. In this respect, Google+ ought to be the conference organisers’ new best friend.

Download our guide to Google+ for Conference Marketing here: Google+ Marketing Guide